Effective email marketing to schools
Ready to find out more?
Let’s be honest. You just want to get your email safely into the right inbox. When you ask us to manage your email marketing to schools, that’s exactly what we’ll do. We’ve been helping people like you reach the right decision-makers in UK schools for more than 15 years.
For a start, we’ve got over one million GDPR compliant personal school email addresses for teachers and school staff.
We have the largest and most accurate schools and education database in the UK. Full data coverage of all UK schools – State – Private – Academy – Special and over 1 million+ named Headteachers, Business Managers, Site & Facilities Managers, Class Teachers, Purchasing Decision Makers and Senior Leadership Teams.
You can target 250+ Job Function Areas, by school type (i.e. State, Independent, Academy, Free, Special etc.) geographic area (county, LEA area, postcode, region) number of pupils, school budget, school deprivation level and many other indicators.
We send your email directly to teachers on their personal school email address (i.e. directly to Jan.smith@school.sch.uk – rather than the school generic office@ types of email address).
Don’t trip up on the technical stuff
HMTL emails give you creative opportunities, but your response rate can suffer if they’re not designed to be mobile responsive.
When we build your mobile responsive emails, they won’t hamper your results and they’ll display properly on all devices. No zooming in to read text. No missing images or problem links.
Our testing procedure is second to none. We leave nothing to chance.
Enjoy maximum deliverability
There’s no end of SPAM traps. So, we build your email to help avoid them. Most importantly, we’ll send your emails from our dedicated servers using our email gateway. We use DKIM (Domain Key Identified Mail), DMARC and SPF to secure your emails. You’ll also benefit from our reputable IP address, significantly lessening the chance of falling into a SPAM filter.
When it comes to email design, we can guide you on troublesome words to avoid, check your file size isn’t a problem and advise on a host of other best practices for email marketing.
Finally, schools know Schools Marketing Company. They’re used to receiving our emails and appreciate their value. That means they’re more likely to open them.
Which is what you want, isn’t it?
Download our guide: How to improve your email marketing to schools
Download our guide:
Emailing Teachers in Schools
OneClick response tool
Maximising your results, every school marketing email we send can include our OneClick response tool. The reader simply clicks (once) to send a pre-populated response form to you. It takes them seconds. Literally.
We can personalise our tool to suit your campaign, using your branding. And should you want to collect more information from them, ask us about OneClickPlus+
OneClick is just another way we can maximise your results on every email we send for you.
Timely reporting and analysis
Your friendly account manager will be with you from start to finish, from send through to post-campaign reporting and analysis. You’ll enjoy total clarity on your email’s performance. We can compare this to similar campaigns, helping you to develop your content for even greater results.
There’s no complacency at Schools Marketing Company. We’re as keen as you are to achieve the best results possible.
Want to talk to us about managing your email marketing to schools? Our prices start from just £295.00. Please get in touch and we’ll be happy to chat.
Contact us today